How Plaris works

From a confused click to a confident decision. In one conversation.

Plaris listens to what your visitor is actually trying to work out, uses what it knows about your business to narrow the options, and helps them reach a decision they feel good about. Then it packages this up and passes that conversation, with full context, into whichever sales, service or commerce tool you want to take the next step.

Built for e-commerce and considered-purchase categories where adding value drives better outcomes.

The flow

Four Steps from questions to confident decision

Plaris is not a forced funnel, nor are we a search bar. We are intentionality. We empower users and simultaneously, sharpen the picture of who this visitor is and what would actually help them.We achieve this through a purposeful rubric. Users are treated with the utmost respect, and only when Plaris deems it has enough context will it move a user meaningfully forward. Ultimately, we are looking to drive a desired outcome: for the user and your business.

Listen

Start with the right question.

Plaris greets the visitor in plain language and opens conversationally with the question you have seen is most likely to surface what they're really trying to decide.

Understand

Build a picture, quickly.

Plaris draws out the context that matters, deciphering needs, constraints, and what the user actually needs from your catalogue of information and services.

Clarify

Make the choice make sense.

Plaris is situationally aware and ensures that it offers the right solution from what your business provides, including trade-offs, comparisons, and translated complexity.

Hand off

Move it into the right next system.

When the visitor is ready to buy, enquire, request a quote, raise a ticket, or book a call, Plaris can hand the conversation with context into the tool your team already uses.

Inside a conversation

Not a chatbot. It's a guided decision.

Underneath each message is a simple loop: read what was said, update what Plaris knows about this visitor, decide the most useful next thing to ask or explain, and recognise the moment to step out of the conversation and pass it on.We've configured it so it adds value, it doesn't dump options. Plaris earns customer trust and the right to recommend by understanding first, and it doesn't drag the visitor through a final form before handing them across.

Understands visitor intent, not just the words

Maintains conversational context across the session

Cites your proprietary information only, not internet fluff

Recognises the right moment to hand off, and to which system

Plaris GuideInside decision flow

Live

What are you trying to work out today?

I need to decide between two options and I'm not sure what fits.

Got it. What matters most right now: speed, cost, flexibility, or certainty?

Certainty and long-term value.

Based on what you've said, this is likely the better fit. Want me to show the trade-offs side by side?

Great. I can pass this with full context into your CRM or booking flow so your team can take the next step.

RecommendBased on what you've said, this is likely the better fit. Want me to show the trade-offs side by side?

Specialised, not generic

Trained on your business, not your competitors.

Plaris is designed to drive value and improve your business. It achieves this because it isn't generic. It's grounded in what your business actually offers, sounds like your business actually sounds, and learns what your customers actually ask.

The raw material

What Plaris draws on.

Your product, service or knowledge catalogue and pricing

The way you describe what you do — tone, positioning, key terms

The questions your customers usually ask, and the answers that work

Your marketing, your reports, your sales data, anything you like

The advantage

Your Secret Weapon.

A sophisticated tool that genuinely knows your business — not a wrapper around a generic model

Conversations grounded in your real information, not invented from the web

Clean hand-offs into your CRM, e-commerce, helpdesk or marketing tools

A multi-lingual sales person / support person

A continuous and enriched insight to what your visitors want, struggle with, and respond to

Lives in your stack

Plugs into the tools your business already runs on.

Connectivity is key, which is why wherever there's an API call to be made, Plaris will connect. Whether it is a sale that completes, a service ticket that is directed where it needs to go, or a user downloading the right information, Plaris will give your users the information they need in the way they need it.

Data in — what Plaris learns from

Your sources of truth: product or service catalogues, CMS, spreadsheets, internal documentation, data metrics, and brand guidelines. If it has an API, can be uploaded, or read by an LLM, Plaris can use it.

Where Plaris lives

Plaris lives inside the website or app your customers already visit. Configure it as a guided panel, an inline experience, or a focused moment in your buying flow so it feels native to your brand.

Hand-offs out — where conversations go next

Send customer data to where it can add value: CRM, e-commerce platform, helpdesk, or marketing automation. Conversation context travels with the hand-off, so downstream tools and teams pick up warm, not cold leads.

Detailed integrations and security information available on request.

Common questions

We answer, before you ask.

How long does it take to launch?

Typically onboarding takes a few weeks. Most of that time is spent getting to know your business well enough that Plaris speaks in the right voice, on the right information, and knows when to hand off to which system. You can also choose to incorporate Plaris off-the-shelf and get off the ground quickly.

How is Plaris different from a chatbot?

A chatbot answers questions, whereas Plaris helps someone make a decision. Plaris asks, narrows, clarifies, and then passes the conversation into whichever tool takes the next step.

Where does the information come from?

From you. Plaris is grounded in your own proprietary information. You tell us about your products, services, pricing and how you describe them. Plaris does not invent answers from the open internet.

What are your guardrails?

Like all AI, guardrails are necessary to ensure data safety and optimal user experience. We build in safety and security guardrails designed to protect your brand and prevent over-promises.

What does Plaris actually hand off — and where does it go?

Plaris can pass full conversation context including what the visitor is trying to do, what they told us, what was recommended, and what they agreed to next, into destinations with APIs such as CRMs, e-commerce platforms, helpdesks, and marketing platforms.

What do we get back, beyond conversations and hand-offs?

You can receive regular updates and insights that paint a growing picture of what your customers care about, what confuses them, what makes them act, and where they drop off.

Is Plaris right for our type of business?

Plaris has utility across many applications, but excels in two situations: e-commerce businesses looking to lift conversion and confidence, and businesses where the decision is complex enough that conversation helps but having a person for every visitor is unrealistic at scale.

How do you measure impact?

We can provide insights such as conversion rate, ROAS, time-from-first-touch-to-sale, qualified pipeline per visit, and support-ticket deflection. We benchmark against your pre-Plaris baseline so uplift is visible.

See it working on your business.

Book a 30-minute conversation. We'll show you how Plaris would feel on your site, grounded in your own information, and where it would hand off into the tools you already use.

Book a Demo View case studies