How Plaris works
From a confused click to a confident decision. In one conversation.
Plaris listens to what your visitor is actually trying to work out, uses what it knows about your business to narrow the options, and helps them reach a decision they feel good about. This interaction, with full context, is passed into whichever sales, service or commerce tool you want to take the next step, ensuring you have data continuity and a warm lead.Built for e-commerce and considered-purchase categories where adding value drives better outcomes.
The flow
From Questions to Confident Decisions.
Plaris is not a decision tree, it is not a search bar. It is a digital shopkeeper that drives people towards the right outcome. Through purposeful conversation, Plaris helps users move forward with confidence while giving your business a clearer understanding of your visitors, what they need, and what actually helps them.We achieve this through a purposeful rubric. Users are treated with the utmost respect, and only when Plaris deems it has enough context will it move a user meaningfully forward. Ultimately, we are looking to drive a desired outcome: for the user and your business.Start with the right question.
Plaris starts with a simple mission; to ask the questions most likely to uncover what the visitor is actually trying to decide.Build a picture, quickly.
Plaris builds context quickly, identifying needs, constraints, and the information most relevant to the visitor, using your catalogue of information and services to ensure accuracy.Make the choice make sense.
Plaris is situationally aware, so it guides people toward the right solution using comparisons, trade-offs, and simplified explanations tailored to their situation.Hand it to the right system.
When the visitor is ready to buy, enquire, request a quote, raise a ticket, or book a call, Plaris can hand the conversation, complete with relevant context, into the tools your team already uses.Inside a conversation
Not a chatbot. It's a guided decision.
Underneath each message is a simple loop: read what was said, update what Plaris knows about this visitor, decide the most useful next thing to ask or explain, and recognise the moment to step out of the conversation and pass it on.We've configured it so it adds value, it doesn't dump options. Plaris earns customer trust and the right to recommend by understanding first, and it doesn't drag the visitor through a final form before handing them across.Specialised, not generic
Trained on your business, not your competitors.
Plaris is designed to drive value and improve your business. It achieves this because it isn't generic. It's grounded in what your business actually offers, sounds like your business actually sounds, and learns what your customers actually ask.The raw material
What Plaris draws on.
The advantage
Your Secret Weapon.
Lives in your stack
Plugs into the tools your business already runs on.
Connectivity is key, which is why, wherever there's an API call to be made, Plaris will connect. We will enrich your data in ways that only your best salesperson has ever been able to. Whether it is sale that completes, a service ticket that is directed to where it needs to go, or a user downloading the right information to help them decide, Plaris will give your users the information they need, in the way they need it.Data in — what Plaris learns from
Your sources of truth: product or service catalogues, CMS, spreadsheets, internal documentation, data metrics, and brand guidelines. If it has an API, can be uploaded, or read by an LLM, Plaris can use it.Where Plaris lives
Plaris lives inside the website or app your customers already visit. Configure it as a guided panel, an inline experience, or a focused moment in your buying flow so it feels native to your brand.Hand-offs out — where conversations go next
Send customer data to where it can add value: CRM, e-commerce platform, helpdesk, or marketing automation. Conversation context travels with the hand-off, so downstream tools and teams pick up warm, not cold leads.Detailed integrations and security information available on request.
Common questions
We answer, before you ask.
How long does it take to launch?
Typically onboarding takes a few weeks. Most of that time is spent getting to know your business well enough that Plaris speaks in the right voice, on the right information, and knows when to hand off to which system. You can also choose to incorporate Plaris off-the-shelf and get off the ground quickly.
Where does the information come from?
From you. Plaris is grounded in your own proprietary information. You tell us about your products, services, pricing and how you describe them. Plaris does not invent answers from the open internet.
What does Plaris actually hand off — and where does it go?
We want to enrich your business, so we can configure Plaris to pass over exactly what you need. Whether it is the full conversation context: what the visitor is trying to do, what they told us, what was recommended, or what they agreed to next, it can hand off to anything with an API. Common destinations include CRMs (HubSpot, Salesforce, Pipedrive), e-commerce platforms (Shopify, BigCommerce), helpdesks (Zendesk, Intercom) and marketing platforms (Klaviyo, Mailchimp, Braze). We'll confirm exactly what fits your stack during onboarding.
Is Plaris right for our type of business?
Plaris has utility across many applications, but excels in two situations: e-commerce businesses looking to lift conversion and confidence, and businesses where the decision is complex enough that conversation helps but having a person for every visitor is unrealistic at scale.
How is Plaris different from a chatbot?
A chatbot answers questions, whereas Plaris helps someone make a decision. Plaris asks, narrows, clarifies, and then passes the conversation into whichever tool takes the next step.
What are your guardrails?
Like all AI, guardrails are necessary to ensure data safety and optimal user experience. We build in safety and security guardrails designed to protect your brand and prevent over-promises.
What do we get back, beyond conversations and hand-offs?
On selected packages, you can receive regular updates and insights that paint a growing picture of what your customers care about, what confuses them, what makes them act, and where they drop off.
How do you measure impact?
We can provide insights such as conversion rate, ROAS, time-from-first-touch-to-sale, qualified pipeline per visit, and support-ticket deflection. We benchmark against your pre-Plaris baseline so uplift is visible.