AI decision engine for your website
Your customer's north star for the decisions that matter.
Plaris is the decision engine that sits on your website, helping visitors to determine with confidence why what you offer is right for them. It simplifies decisions and powers the process forward.Plaris GuideExpert digital shopkeeper
LiveWhat are you trying to work out today?
I'm trying to choose the right option, but the differences are not obvious.
Got it. Which outcome matters most right now: lowest cost, best long-term value, or fastest implementation?
Best long-term value.
Recommended next stepBased on what you've said, here's the option most likely to fit and why. Want to compare trade-offs side by side?
Decision confidenceLive
Working with brands across e-commerce and considered-purchase categories
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The problem
Websites sell product features. Customers need clarity.
Websites often look good and pitch their products well, but they're rarely good at helping people decide whether this is right for them. And when a visitor isn't sure what fits, what something means, or whether your brand represents the right choice, people just leave quietly. Chatbots powered by humans can't scale across your site, and forms, FAQs, and more product info just won't close the gap.Too many choices, not enough guidance
Visitors stall when options look similar or trade-offs are not obvious. They leave to think about it and too often, do not come back.Information that's hard to make sense of
In categories like finance, healthcare, or B2B, jargon and complexity can confuse people and block decision confidence.No realistic way to talk to someone
Live chat doesn't scale, calls are not always wanted, and forms ask before they answer. Visitors are left to work it out alone.What Plaris is
Plaris is the digital shopkeeper your website's never had.
Ever noticed how shopping in-store feels more complete, but how one-dimensional online can feel by comparison? In person, someone helps you make sense of the options, whether that is decoding complex information or choosing what to buy. Online, you're usually left to figure it out alone.We asked ourselves, why can't a website do both?That's where Plaris comes in. Plaris is an AI guide on your site that helps people understand their options, find what fits, and move forward with confidence. It's trained on your business, on your products, your pricing, and uses language that matches yours so it speaks for you, not an interpretation of what everyone else is saying.Whether you are an ecommerce shop, a government body, a service provider, an IT company looking to capture ticket data more accurately, or any other business, Plaris works to simplify the complex, so your audience feel empowered.Guided decisions, not generic chat
Helps visitors move forward with purpose, instead of just answering questions
Grounded in your own proprietary information
Seeks to enable faster purchase confidence, and simplifies the explanation of complex concepts
Conversation trends can be harvested, with insights used to help feed top of funnel marketing and improve decision making on-site
Feeds CRMs and other business tools the insights you need to move ahead
Plaris decision engine
ListenUnderstandRecommendActOur Compass Points
Four things Plaris is designed to do well.
Guide a real decision
Plaris asks, listens and narrows choices in real time, the way a knowledgeable salesperson or advisor would. Because it is trained on your catalogue, services, pricing, and positioning, what it tells visitors comes from your own information, not a generic LLM.Built for two modes of decision-making
For e-commerce, it enables faster, more confident purchases. For sites with complex offerings, it provides clearer understanding of what something is and whether it suits your potential customer.Hands off into the tools you already use
When a conversation is ready to become a sale, service ticket, enquiry, or checkout, Plaris passes it with full context into your CRM, e-commerce backend, helpdesk, or marketing platform.Turns conversations into ongoing insight
Every interaction tells you what customers want, what confuses them, and what makes them act. Use those insights to sharpen your site, messaging, and advertising.Where Plaris fits
Setting Your Business Apart from The Competition.
We've designed Plaris to be the tool that sets you apart. We help businesses large and small across a variety of industries to be different in a way that grows their business.Whether it is simplifying the hard to understand, or giving someone the confidence to know they are purchasing the right thing, Plaris will learn in real time, ensuring your business stands out from the competition. Plaris is right for you if you know your site would benefit from the offline experience online, but you know it isn't realistic at scale.E-commerce & retailFinancial servicesSaaS & subscriptionTravel & tourismB2B & considered purchaseHealthcare & insurance
See some use casesOutcomes
Results businesses can measure
In the first month of using Plaris, one tourism client saw dramatic improvements.26.5%
Increase in conversion from visit to sale12.2x
ROAS achieved through better sales conversion-22.6%
Reduction in cost per customerBeyond the conversation
Plaris doesn't just guide. It acts on the decision.
When a conversation is ready to become a sale, a warm enquiry, a quote, a checkout or a support ticket, Plaris is designed to pass it, with the full context of what the visitor wants and what was recommended, into the tools your team already uses. If you have an API we can connect to then Plaris can connect: CRM, e-commerce, helpdesk, marketing automation.Your sales team benefit because they receive more qualified opportunities, and less tire-kicking form-fills.If you are using Plaris for customer service, your service team receives tickets that are more contextual and insightful for what the client needs.Your marketing platforms get deeper insight into how your audience think, what they ask, and where they connect or fall away. Every exchange quietly builds a picture of your customers that you can use to sharpen everything upstream.
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